When the Pantone Color Institute announced the 2017 Color of the Year, we could barely contain our excitement. Pantone 15-0343, named “Greenery,” is a permanent staple of our daily lives as florists. Greenery, whether used in great quantities or as a subtle accent, manifests energy and balance. It’s versatile nature lends itself to endless palette and pairing opportunities, especially in the world of floral design. The extent of our fondness for Pantone’s 2017 color choice spans beyond a single calendar year. Nevertheless, we’re thrilled that it’s receiving a much-deserved turn in the spotlight.
“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
- Pantone Color Institute
Greenery at Home
Our Raleigh, NC location, Fallon’s Flowers, frequently collaborates with an extremely talented, local interior designer and photographer duo. In the recent past, Liz Goldberg of Carolyn Leona interior design accented her finished project with florals and plants that revolved around the hues of Greenery. Photographer Michael Moss’ photos not only document Liz’s design artistry, but also the brilliance of Greenery’s presence in the home.
To see Pantone's full Color of the Year report, click here.
Always thinking flowers,
Julianna and Taylor